Advantages of using OOH Ad Planner™
March 22, 2016
Leave a comment Admin

Out of home advertising or OOH advertising is one of the most effective forms of advertising. It is the easiest and sure fire way to capture the attention of the most number of people. An OOH campaign that is launched properly can increase the brand awareness for a company and also ensure that all...

Importance of location in outdoor advertising
March 22, 2016
Leave a comment Admin

As the name suggests outdoor advertising is a method of advertising that is done beyond the four walls of any interior environment. There are several types of outdoor advertisements which can be seen every day. They include billboards, bus benches, exteriors and interiors of buses and signage that is...

Strategy to build brand image through outdoor advertising campaigns
March 22, 2016
Leave a comment Admin

It is the role of every marketing department to build a brand image and add to its value constantly through campaigns. The brand is a very valuable asset of a company. For instance, brands like Apple are valued at 98.3 billion, Google's is valued at 93.3 billion and Coca Cola is valued at 79.2 billion....